Juárez is the fastest growing
city in México. Growth has been fueled by private
sector job creation and the city's status as the
epicenter for cross-border trade. Despite booming
economic conditions, living conditions have improved
very little. This is due to the limitations of
traditional construction methods that can neither
address the extraordinary demand for housing nor the
entry-level segments of the market.
Ciudad Juárez, like many
Mexican border cities, has very low levels of
unemployment and large respected employers which
make the poor living conditions more perplexing.
The challenge thus far has been building a house
that is affordable for the poorest and largest
market segments, which has been impossible until now
with PFNC's innovative construction methods.
(El Paso Redco Estimate)
Growth: 55,000 annually
Hourly Compensation: $2.03
Shortage: 25,000 units